This case study details how we helped an educational institute boost organic traffic by over 5x using a high-quality, strategic backlink campaign. This client was focusing specifically on review pages for their main product, which is an online course targeting business professionals.
We delivered this campaign over the course of 6 months under the guidance of a marketing manager at the business.
What Type Of Backlinks Did We Build?
When it comes to link building, we know what is working in 2025. Digital PR, for example, is great for home page links and building authority, but it's hard to get links that point to specific pages with specific anchor text.
Due to this, the majority of our link building campaigns focus on guest posts and link insertions specifically, as these are very reliable at improving rankings when built correctly.
In order to get the best quality, we use a few key filters:
- Niche relevancy
- Consistent, high-value organic traffic
- Outbound anchor text to screen for blacklisted keywords
- Natural link & traffic profile
- US/Can/UK/Aus traffic, varying depending on the locale
In order to find prospects, we use a systemized outreach method to build as many relationships as possible with webmasters. This allows us to build links that other agencies can't, and also to a much higher level.
Link Cost
Guest posts and link insertions can get very expensive, and it's hard to know how much to spend if you aren't familiar with the business.
We usually acquire links for $100 to $200, although it can vary from niche to niche.
Keeping Track Of The Links
For all of our clients, we produce a link tracker sheet that contains all the link information.
This includes anchor text, DR, traffic, price, live URL, and so on.
What Were The Results?
We increased traffic by 5x on the main target page.
We also built links to other review pages hosted on different platforms and completely took over certain SERPs for their top keywords.