This is one of our smaller clients who operates a personal website in the underwater photography niche.
The main focus of this entire project has been turning their own personal experiences into blog posts.
This has not only led to consistent organic traffic growth across organic and Google Discover, but it has also allowed us to refine our content editing process using input from the client.
Our Content Production Process
This client has helped us refine our content production process a LOT - especially from the point of view of taking first hand information from the client themselves to incorporate into the copy.
The Results
This site is in a very small niche, but it has some great results content-wise and also ranks for some very competitive insurance-related keywords in the diving niche.
Monthly traffic has gone from 0 to over 1,000 page views per month and is not showing any signs of slowing. It's a great case study as to what 'original' content actually looks like.
How This Works For White Label Clients
Some clients, like this one, prefer to work directly with us.
However, we also work with a few agencies who hire us for content only. This includes service pages, informational blog posts, ecommerce product pages, and more.
In a white label situation, you simply tell us what client needs content, and you can leave the rest to us. If you know what keywords you want to target, that is great, but we can also handle this in-house as well.
Once we get confirmation on topics, our writers produce the content from scratch, and it goes through an editing process to include internal links, external links, formatting, and everything else you would associate with a high-quality piece of content.
You can learn more about our white label SEO services here.