White label SEO can help agencies, and even freelancers, scale up their client base and generate more revenue per client without investing time.
If you aren't familiar with white label SEO, I highly recommend checking out our guide here.
Otherwise, let's explore all the benefits of white label SEO for you and your clients.
The 6 Main Benefits Of White Label SEO
White label SEO is a lot more common than you would think, especially in digital marketing agencies that focus on other areas like ads or social media, but why is it so widespread?
1. Scale
Probably the main reason for the prominence of white label SEO is scale.
SEO compliments a lot of other types of marketing activities, like paid ads and social media marketing. If you already have clients who are using one of these types of services, it's actually very common for them to ask about SEO or already have an idea about what it is.
If they're happy with the service, which we're assuming they are as an existing client, then it's only natural for them to ask about SEO as a service.
This presents both an opportunity and a problem to solve:
- The Opportunity - If your clients want extra work, this presents an opportunity to scale and provide results for them via SEO.
- The Problem - Delivering SEO is not straightforward. You need specialist knowledge, as well as an in-house team, to deliver the actual work.
This is where white label SEO comes in to provide scale by unlocking a new revenue stream from your clients.
2. Revenue
With scale comes revenue.
The whole idea of white label SEO is to sell SEO to your clients at a price you're happy with and then hire a white label SEO provider to fulfill the work at a lower cost, with you benefitting from the margin.
This margin is essentially extra profit per client for your business.
3. Boosts Client Relationships & Retention
An easy way to keep your clients satisfied (and on board for longer periods of time) is to provide extra services to a high standard - leading to more results for them.
As I mentioned before, SEO compliments a lot of other types of marketing activities very well, and it is also more of a long-term strategy, which can lead to client buy-in for the long term.
4. Save Time
Time is the number one commodity, and it is especially important for busy agency owners or freelancers who are handling multiple clients.
Outsourcing SEO by using a white label SEO partner is an easy way to continue delivering results for your clients without investing any of your time.
5. Very Low Risk
One of my favorite things about white label SEO is that it is very low-risk.
The only real risk with white label SEO is finding a white label SEO provider who can actually deliver results to a high standard.
Once you find that, the rest is just selling SEO to your existing client base, or oftentimes they will proactively reach out about SEO.
From there, you just need to get your prices right and that's about all there is to it.
6. Instant Access To SEO Expertise
The last major benefit of white label SEO is that you get to access SEO expertise in a very short period of time.
Finding SEO talent can be difficult enough, even when you're specifically looking for it. By using a white label partner, you can quickly get an expert to look at your client's site and suggest the best course of action.
This can help unlock new avenues for SEO growth that you or your client may not have even considered, as well as low-hanging fruit that can be addressed quickly, like technical SEO issues.
Choosing A White Label SEO Provider
When choosing a white label SEO provider, there are several important things to look out for.
Proof Of Work
Any white label SEO provider should have no problem sharing clients they have worked with (unless under NDA), as well as actual SEO deliverables, so you can get an idea of the quality of work.
Testimonials
Testimonials are another important one to look out for.
Make sure the provider has testimonials to back them up, as this is one of the quickest ways to filter out whether they actually have experience providing SEO services or not.
Understand Pricing Models
Pricing is crucial for white label SEO.
If the numbers don't add up, the relationship simply will not work.
It's important to understand how a provider prices up their services for key SEO deliverables:
- Content - Content is typically charged per article or per word.
- Full SEO Management - Monthly fees are usually charged, and these vary depending on the client and their niche.
- Link Building - Similarly to monthly fees, links are usually packaged in link building bundles.
- SEO Audits - Audits are often one-off costs that provide an outline of the problems with a client's site, as well as a strategy moving forward for SEO success.
Transparency
Transparency is extremely important for a successful white label SEO relationship.
SEO deliverables need to be provided on time, to a high standard, and actually result in client success.
This links in heavily with proof of work and testimonials.
Why GrubSEO Is A Trusted White Label SEO Partner
We bridge the gap between white label SEO and trust by doing a few things:
- We publish weekly case studies of real client success, including detailed breakdowns of strategy and deliverables.
- We only hire the best SEO talent with experience delivering real results for clients in either an in-house or freelance setting.
- We manage many SEO client accounts, so we know what is working in SEO in 2025.
- We're always available for a call to discuss your white label SEO needs and specific client cases.
- We offer 50% off your first deliverable so you can see the quality we deliver at a low cost.
If you want to get in touch about our white label SEO services, feel free to contact us via form or book a meeting.
