Choosing a white label SEO partner for your agency is a big decision that can have either a very positive or very negative impact on the future of your agency.
As a white label SEO provider ourselves, we know understand the questions that should be asked and what actually goes into making a successful white label relationship. The most important thing is choosing a reliable provider who can be trusted to handle your clients and provide consistent results and communication.
Obviously this is much easier said than done. So, if you're looking for a white label SEO provider, keep reading.
#1 Most Important Factor
The most important factor when choosing a white label SEO provider is trust, and it's not even close.
It's pretty obvious why. You wouldn't want to risk any client relationships that you have spent months or even years developing, so it's absolutely crucial that the white label SEO provider you choose can be trusted to deliver for your clients (and also for you!).
Let's look at how trust can be built in a white label SEO relationship.
Clear Communication
Clear communication within the white label relationship is extremely important, especially because there are now three parties involved who all need to be updated - the client, the agency, and the white label SEO provider.
If the lines of communication break down, clients get left in the dark and it can lead to more stress for the agency when the goal was the opposite.
Proof Of Results
Proof of results is another big one - the more case studies, the better.
It would make no sense to hire a white label SEO provider who couldn't deliver results, and this can have serious consequences like increasing client churn and reducing their satisfaction with your services.
Proof is quite rare to come across in the white label industry as a whole, especially due to the various NDAs that are in place.
Testimonials From Real People
This one goes alongside proof of results, and is another key sign that the white label SEO provider can be trusted.
Testimonials from real people are an easy way to see how the experience working with the provider was, and are a great sign of credibility and trust.
Bonus - Trial Periods
Trial periods can be very effective at building trust with an unknown white label SEO provider.
For example, we offer 50% off the first month for any client on any plan, which gives our clients the chance to test out our services at a lower price (and therefore lower risk).
Other Important Factors
Once you know your white label SEO provider can be trusted and deliver results, there are other important factors to think about.
Price
Price is a big hurdle with white label SEO - especially because lots of agencies don't actually know how to markup the service.
White label SEO needs to be affordable so that the agency who resells the SEO can make a profit, otherwise it's quite pointless to even offer it in the first place.
SEO can get expensive fast, so price tends to be one of the most common deal breakers in the space.
Transparency
A great white label SEO provider should be transparent in their work.
This means not only providing clear pricing without hidden fees, but also being able to explain all of their SEO work and what impact it is having on client results.
SEO, especially off-page SEO like link building, can very quickly become shady with the use of PBNs and other black hat tactics to boost traffic in the short term. A reputable white label SEO provider should have nothing to hide when it comes to explaining their work.
Location
Location is also important when choosing a white label SEO provider, as it can lead to communication difficulties if the agency is based in a completely different timezone.
Most agencies want to be able to get responses fast from their white label provider, and that makes perfect sense. When a client asks about an issue, the faster you can respond, the better.
When choosing a white label SEO provider, make sure to ask about their communication and how quickly they can respond to client issues.
Scalability
Scalability, i.e. how many clients can your potential white label SEO agency support, becomes more important as your agency grows.
If you only have a handful of clients, this is obviously less of an issue, but some agencies can have literally hundreds of clients which can become extremely difficult to support with SEO.
Make sure to be clear with any potential white label SEO provider about how many clients you have that will need SEO, and whether they can support them or not.
Questions You Need To Ask
Before you make the jump and hire a white label SEO agency, make sure you ask these questions:
- Can you share your SEO process?
- Can you share results and testimonials from other clients?
- Can you do a test month so we can assess whether the relationship will work?
- Can you handle multiple clients?
With these questions in your toolkit, you'll be able to make a much more informed decision when choosing a white label SEO provider.
If you want to skip all of this hassle, then get in touch with us today.
