White label SEO reporting is important for a lot of reasons:
- Builds trust with clients
- Shows the clients what work has actually been done
- Keeps track of ranking improvements
- Streamlines the white label SEO process
Without proper white label SEO reporting, clients are left in the dark and more likely to cancel their contracts, so the importance should not be underestimated.
As a white label SEO agency, we're producing white label SEO reports every month for a variety of clients, and this guide will cover everything you need to know about white label SEO reports and why they're important for your clients.
What Is A White Label Seo Report?
A white label SEO report is simply an SEO report that covers all the SEO work that has been done in a given time period (usually a month) along with progress update on traffic, rankings, leads from organic traffic, and so on.
These reports can look different depending on the provider. Some prefer to use auto-generated reports, where others might manually produce the whole thing on a Google doc - it doesn't matter as long as the report is clear and easy to read.
These are fundamental to any white label SEO plan, and are especially important in the white label world where building trust is so difficult.
What Should A White Label SEO Report Contain?
So, what exactly should a 'good' white label SEO report contain?
Easily Digestible Data
The first, and most important thing a white label SEO report should contain is data that is easy to digest and makes sense for your client.
A lot of white label SEO agencies like to make their reports as difficult to follow as humanely possible, but this doesn't make much sense for white label SEO reports (or any SEO report, to be honest).
Clients (and the agency hiring the white label provider) want to see the results in an easy-to-understand way to reduce the amount of questions a client may have.
In an ideal world, the client will have no questions at all, making the whole process run much more smoothly.
In terms of what data should actually be shown, we like to keep it simple:
- Organic Traffic
- Sales Data (Local leads, ecommerce sales, inquiries, etc)
- Summary Of SEO Work Done (more on this shortly)
We've found that this is by far the best way to report on SEO.
Summary Of Work Done
A concise summary of the SEO deliverables for the given time period should always be included in a white label SEO report.
This includes everything from content (blog posts, service pages, etc) to link building (total number of links, guest posts, link insertions, citations, etc) to on page SEO optimizations and everything in between.
Again, the secret here is to keep things simple. Here's an example:
- 5 backlinks built (3x guest posts, 2x link insertions)
- 4 blog posts published (average 1,500 words)
- 35 citations published and indexed
- 5x on page SEO optimizations complete
You don't need to include a lot of fluff to make it sound good, this only leads to more client confusion.
Why Does White Label SEO Reporting Matter?
White label SEO reporting matters a lot for any white label SEO campaign.
Let me explain why.
Stay On Track Of Progress
The whole point of reporting is to stay on track with progress, and this is the same with white label SEO reporting.
Regular reporting helps to keep projects on track, and makes sure that the right keywords are gaining positions and traffic, as this is ultimately what matters at the end of the day.
Seo is constantly evolving with updates every few months at this point, which makes it even more necessary for regular updates and progress check-ins.
Builds Trust With Your White Label SEO Provider
Trust is everything in white label SEO, and regular reporting showing what work has been done and how it has positively impacted the client is one easy way to maintain the relationship.
This isn't really a benefit to the client directly, but it does lead to long term client success if you can find a white label SEO provider that you trust to handle your clients.
Check What Has Actually Been Done
To reiterate a point from earlier, white label SEO reports should always contain a high level summary of what SEO tasks have actually been completed, and again,
Benefits Of White Label SEO Reporting For Your Clients
From a client point of view, regular white label SEO reporting has many benefits.
Client Satisfaction
Client satisfaction is a big benefit of transparent, regular white label SEO reporting.
Clients want to know that what they are paying for - in this case SEO services - is actually having an impact on their business, otherwise there is a very slim chance they will continue paying a monthly retainer.
Regular reporting - along with high quality white label SEO services - facilitates this.
Builds Trust Between You And Your Clients
Transparent reporting is also the foundation of building trust with your clients.
If you can send them reports each month showing what was done and what results have occurred, this builds trust and helps to establish longer term relationships.
Bonus points here for high quality white label SEO that generates real results for your clients, as this makes them more likely to stick around for longer or spend more money on your other services.
Need White Label SEO Reporting?
We offer white label SEO reporting as standard with any of our plans, sending updates to your clients monthly on the progress of their SEO campaign.
Get in touch today to discuss your options.
