White label SEO copywriting is where a white label SEO provider - whether that be an agency or freelancer - produces SEO-optimized content that another business uses under its own name.
For example, imagine a digital marketing agency has a client who wants to publish SEO-optimized blog posts on their website to grow their organic traffic. The marketing agency can either do this themselves, or find a white label partner to produce the content and then claim the work as their own.
Other options include hiring a freelancer to do the work, building an in house content team, and so forth.
This is one of the most common ways in which white label SEO copywriting is done, and in this article we'll cover everything you need to know about white label SEO copywriting, from what it is to how it works and much more.
Let's get into it.
SEO Copywriting vs Regular Copywriting
Before we get into the nuances of white label SEO copywriting, it's important to understand what SEO copywriting actually is versus regular copywriting.
This is because if you're planning to purchase white label SEO copywriting, you need to be aware of how this looks vs. regular copywriting.
SEO copywriting is simply copy that has been optimized for SEO. This means the content is usually targeting one main keyword, and includes on page SEO optimization such as:
- Internal Links
- Proper Structure
- External Links
- Answers The Query Directly And Concisely
- Addresses Relevant Long Tail Keywords
- Etc
For example, this article was written to target the query 'What Is White Label SEO Copywriting?' and is fully SEO optimized to give it the best chance to rank.
Regular copywriting is not always focused on ranking for specific keywords, and can include things like messaging strategy, ad landing pages, and much, much more.
So, now we have a better idea of what SEO copywriting is, let's see how this works out in a white label situation.
How Does White Label SEO Copywriting Work (With Real Examples)
White label SEO copywriting is very straightforward in theory.
A person or agency has a client who requires SEO copywriting for any particular reason. The person or agency hires a white label provider to produce the content, and then sends it to their client as their own work.
Here are some real-life examples of white label SEO copywriting from clients we work with, so you can get a better idea of how the whole thing actually works.
1. Ecommerce Supporting Informational Content
An agency approached us with a client based in the UK who had a website selling sports products via an ecommerce website.
They wanted to boost the position of their top performing product pages to get more traffic and ultimately revenue. To do this, we suggested informational supporting content that linked to the collection pages (we also built external links to these pages, but you can learn more about white label SEO link building here).
We produced 5-10 fully SEO-optimized articles each month, delivering the entire process from initial keyword research to the final edits.
Read more about this case study here.
2. Legal Content For Lead Gen
Another example of white label SEO copywriting was for a legal lead generation brand who wanted to rank for terms relating to car accidents in the US, and ultimately drive leads to their business.
We produced an average of 8-10 articles per month for 8 months on this project, delivered fully white label and uploaded to the site.
Read more about this case study here.
3. Local Service Pages For Construction Business
The last example of white label SEO copywriting I wanted to cover was for a local service agency brand that works with several construction websites.
For this client, we focused specifically on producing local service landing pages that were fully SEO optimized - think terms like 'Home Builders In X', and so forth.
Read more about this case study here.
Why Do People Choose White Label SEO Copywriting vs. Alternatives? (In House vs Freelancer vs White Label)
Now we've got an idea of how white label SEO copywriting actually works in practice; you might still be wondering why anyone would choose this option over alternatives like hiring a freelancer or building a content team in house.
Most of the time, it comes down to a mixture of cost and convenience, but there are other benefits as well.
Let me explain.
1. Cost
Hiring a white label SEO copywriting provider is usually quite cost-effective, especially compared to hiring a full-time copywriter or a team of copywriters who will then require training for SEO.
This obviously varies depending on who you hire, but a good white label SEO provider should have a team and systems in place to craft content quickly and to a high level, and importantly, to a cost effective level as well.
This means you can directly benefit from the difference in price you pay and how much you charge your client, leading to profit, which is one of the main indicators of a successful white label SEO relationship.
2. Scale
Another reason why people choose white label SEO copywriting is scale.
It's hard enough to produce one decently optimized blog post, and when you have several clients all wanting the same service, it can quickly become a nightmare.
White label SEO agencies are built to scale and handle multiple clients quickly, and this can help both parties grow and scale while the clients remain satisfied.
3. Benefit From Expertise
An underrated benefit of using a white label SEO copywriting provider is the experience of the white label SEO provider.
At GrubSEO, for example, we publish hundreds of articles every month under white label agreements with other agencies.
This means we get to see what is working and what isn't when it comes to SEO optimized content, and we can pass this expertise on directly to all of our clients.
4. Easy To Do
Another reason why many people choose the white label route is how easy it is to do.
All you need to do is let the white label provider know who your client is, and that's about it. They should be able to then analyze the niche, come up with suggestions for content, and then go ahead and produce it to a high standard.
They might even be able to publish the content on autopilot as well as handle client communication.
5. Time
We often get clients who ask us if we can turn around projects quickly, and this is another common reason why white label SEO services are popular.
Sometimes, life can get in the way. Your in-house copywriter might be away from work or unable to complete a deadline, and using a white label SEO solution can be a quick fix.
Challenges Involved With White Label SEO Copywriting
White label SEO is not all sunshine and rainbows, and there are a lot of problems that can make or break a successful partnership.
We know this firsthand, and these are the three biggest pain points we've found when working with clients to provide white label SEO services.
1. Building Trust
Trust is always the first hurdle to get over with any white label relationship, in pretty much every niche ever.
We totally understand this, and questions like those below are commonplace on discovery calls with clients:
- Do you outsource your work?
- How can we trust you to deliver results?
- How can we trust you in general?
- The list really does go on...
Trust comes with time and proof of results, and sometimes you just have to take the leap. In our case, we offer 50% the first month for any new client, so you can test our services without a big investment up front.
2. Pricing
Pricing is always a huge deal when it comes to white label SEO service in general, and not just copywriting.
The simple fact of the matter is that for any white label partnership to work, both parties need to make a profit while the client is still delivered strong results.
Due to this, white label services need to be affordable, and this is something that comes with time as SOPs are developed and efficiency is improved.
This is why we're extremely transparent with our prices and have no hidden fees, you simply get what you pay for.
3. Nuances With Different Niches
Some niches are simply harder than others.
Copywriting for a law firm will be very different from that for a cat blog, for example, and again for dentists, and the list goes on.
If a particular niche is very challenging, sometimes a white label SEO copywriting partnership might not work out how you would expect. The challenge here is for the white label SEO agency to adapt, or simple pass up on the project.
How To Find A White Label Partner For SEO Copywriting
Finding a white label partner for any aspect of SEO is difficult, and copywriting can be even more challenging because clients can be very selective when it comes to content and how it reads.
We work with a lot of businesses to provide white label SEO copywriting, and through this experience we've learned a LOT.
Here are the key questions you need to ask any white label SEO copywriting partner to set your relationship up for success.
1. Ask For Examples Of Work
The first thing you should do is ask for an example of actual content the provider has written.
Everyone has their own personal preferences for content, but you should check for a few things:
- SEO optimization is done correctly
- AI level
- Length
- Keyword Intent
If you're happy with the examples on a surface level, it's time to dig into the process they use to produce content.
2. Ask About Their Content Writing Process
Showing content examples is one thing, but a white label SEO copywriter provider should also be willing to share how they produce their content.
This means things like using human-edited AI vs completely natural, and so on.
This can quickly make or break a potential partnership, and isn't something that should be ignored.
3. Ask For Case Studies Of Successful SEO Copywriting Projects
Remember that the examples they send of content are likely going to be the best they have to offer.
The way to get around this is to ask for case studies of successful copywriting projects, including keyword rankings, traffic increases, and, ultimately, revenue generated.
At GrubSEO, we regularly publish case studies of real clients and share these with clients over calls, obviously excluding projects where we are under NDAs.
Need A White Label SEO Copywriting Partner?
If you have a client who needs top quality SEO copy but you dont have the time to fulfill them, get in touch with us.
We've worked with hundreds of clients and produce lots of content every month that ranks well and generates results for businesses.
We're happy to share our content process, case studies, and much more over a discovery call. Feel free to get in touch here.
