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Choosing a white label SEO partner for your agency is a big decision that can have either a very positive or very negative impact on the future of your agency.

As a white label SEO provider ourselves, we know understand the questions that should be asked and what actually goes into making a successful white label relationship. The most important thing is choosing a reliable provider who can be trusted to handle your clients and provide consistent results and communication.

Obviously this is much easier said than done. So, if you're looking for a white label SEO provider, keep reading.

#1 Most Important Factor

The most important factor when choosing a white label SEO provider is trust, and it's not even close.

It's pretty obvious why. You wouldn't want to risk any client relationships that you have spent months or even years developing, so it's absolutely crucial that the white label SEO provider you choose can be trusted to deliver for your clients (and also for you!).

Let's look at how trust can be built in a white label SEO relationship.

Clear Communication

Clear communication within the white label relationship is extremely important, especially because there are now three parties involved who all need to be updated - the client, the agency, and the white label SEO provider.

If the lines of communication break down, clients get left in the dark and it can lead to more stress for the agency when the goal was the opposite.

Proof Of Results

Proof of results is another big one - the more case studies, the better.

It would make no sense to hire a white label SEO provider who couldn't deliver results, and this can have serious consequences like increasing client churn and reducing their satisfaction with your services.

Proof is quite rare to come across in the white label industry as a whole, especially due to the various NDAs that are in place.

Testimonials From Real People

This one goes alongside proof of results, and is another key sign that the white label SEO provider can be trusted.

Testimonials from real people are an easy way to see how the experience working with the provider was, and are a great sign of credibility and trust.

Bonus - Trial Periods

Trial periods can be very effective at building trust with an unknown white label SEO provider.

For example, we offer 50% off the first month for any client on any plan, which gives our clients the chance to test out our services at a lower price (and therefore lower risk).

Other Important Factors

Once you know your white label SEO provider can be trusted and deliver results, there are other important factors to think about.

Price

Price is a big hurdle with white label SEO - especially because lots of agencies don't actually know how to markup the service.

White label SEO needs to be affordable so that the agency who resells the SEO can make a profit, otherwise it's quite pointless to even offer it in the first place.

SEO can get expensive fast, so price tends to be one of the most common deal breakers in the space.

Transparency

A great white label SEO provider should be transparent in their work.

This means not only providing clear pricing without hidden fees, but also being able to explain all of their SEO work and what impact it is having on client results.

SEO, especially off-page SEO like link building, can very quickly become shady with the use of PBNs and other black hat tactics to boost traffic in the short term. A reputable white label SEO provider should have nothing to hide when it comes to explaining their work.

Location

Location is also important when choosing a white label SEO provider, as it can lead to communication difficulties if the agency is based in a completely different timezone.

Most agencies want to be able to get responses fast from their white label provider, and that makes perfect sense. When a client asks about an issue, the faster you can respond, the better.

When choosing a white label SEO provider, make sure to ask about their communication and how quickly they can respond to client issues.

Scalability

Scalability, i.e. how many clients can your potential white label SEO agency support, becomes more important as your agency grows.

If you only have a handful of clients, this is obviously less of an issue, but some agencies can have literally hundreds of clients which can become extremely difficult to support with SEO.

Make sure to be clear with any potential white label SEO provider about how many clients you have that will need SEO, and whether they can support them or not.

Questions You Need To Ask

Before you make the jump and hire a white label SEO agency, make sure you ask these questions:

• Can you share your SEO process?
• Can you share results and testimonials from other clients?
• Can you do a test month so we can assess whether the relationship will work?
• Can you handle multiple clients?

With these questions in your toolkit, you'll be able to make a much more informed decision when choosing a white label SEO provider.

If you want to skip all of this hassle, then get in touch with us today.

White label SEO reporting is important for a lot of reasons:

• Builds trust with clients
• Shows the clients what work has actually been done
• Keeps track of ranking improvements
• Streamlines the white label SEO process

Without proper white label SEO reporting, clients are left in the dark and more likely to cancel their contracts, so the importance should not be underestimated.

As a white label SEO agency, we're producing white label SEO reports every month for a variety of clients, and this guide will cover everything you need to know about white label SEO reports and why they're important for your clients.

What Is A White Label Seo Report?

A white label SEO report is simply an SEO report that covers all the SEO work that has been done in a given time period (usually a month) along with progress update on traffic, rankings, leads from organic traffic, and so on.

These reports can look different depending on the provider. Some prefer to use auto-generated reports, where others might manually produce the whole thing on a Google doc - it doesn't matter as long as the report is clear and easy to read.

These are fundamental to any white label SEO plan, and are especially important in the white label world where building trust is so difficult.

What Should A White Label SEO Report Contain?

So, what exactly should a 'good' white label SEO report contain?

Easily Digestible Data

The first, and most important thing a white label SEO report should contain is data that is easy to digest and makes sense for your client.

A lot of white label SEO agencies like to make their reports as difficult to follow as humanely possible, but this doesn't make much sense for white label SEO reports (or any SEO report, to be honest).

Clients (and the agency hiring the white label provider) want to see the results in an easy-to-understand way to reduce the amount of questions a client may have.

In an ideal world, the client will have no questions at all, making the whole process run much more smoothly.

In terms of what data should actually be shown, we like to keep it simple:

• Organic Traffic
• Sales Data (Local leads, ecommerce sales, inquiries, etc)
• Summary Of SEO Work Done (more on this shortly)

We've found that this is by far the best way to report on SEO.

Summary Of Work Done

A concise summary of the SEO deliverables for the given time period should always be included in a white label SEO report.

This includes everything from content (blog posts, service pages, etc) to link building (total number of links, guest posts, link insertions, citations, etc) to on page SEO optimizations and everything in between.

Again, the secret here is to keep things simple. Here's an example:

• 5 backlinks built (3x guest posts, 2x link insertions)
• 4 blog posts published (average 1,500 words)
• 35 citations published and indexed
• 5x on page SEO optimizations complete

You don't need to include a lot of fluff to make it sound good, this only leads to more client confusion.

Why Does White Label SEO Reporting Matter?

White label SEO reporting matters a lot for any white label SEO campaign.

Let me explain why.

Stay On Track Of Progress

The whole point of reporting is to stay on track with progress, and this is the same with white label SEO reporting.

Regular reporting helps to keep projects on track, and makes sure that the right keywords are gaining positions and traffic, as this is ultimately what matters at the end of the day.

Seo is constantly evolving with updates every few months at this point, which makes it even more necessary for regular updates and progress check-ins.

Builds Trust With Your White Label SEO Provider

Trust is everything in white label SEO, and regular reporting showing what work has been done and how it has positively impacted the client is one easy way to maintain the relationship.

This isn't really a benefit to the client directly, but it does lead to long term client success if you can find a white label SEO provider that you trust to handle your clients.

Check What Has Actually Been Done

To reiterate a point from earlier, white label SEO reports should always contain a high level summary of what SEO tasks have actually been completed, and again,

Benefits Of White Label SEO Reporting For Your Clients

From a client point of view, regular white label SEO reporting has many benefits.

Client Satisfaction

Client satisfaction is a big benefit of transparent, regular white label SEO reporting.

Clients want to know that what they are paying for - in this case SEO services - is actually having an impact on their business, otherwise there is a very slim chance they will continue paying a monthly retainer.

Regular reporting - along with high quality white label SEO services - facilitates this.

Builds Trust Between You And Your Clients

Transparent reporting is also the foundation of building trust with your clients.

If you can send them reports each month showing what was done and what results have occurred, this builds trust and helps to establish longer term relationships.

Bonus points here for high quality white label SEO that generates real results for your clients, as this makes them more likely to stick around for longer or spend more money on your other services.

Need White Label SEO Reporting?

We offer white label SEO reporting as standard with any of our plans, sending updates to your clients monthly on the progress of their SEO campaign.

Get in touch today to discuss your options.

White label SEO copywriting is where a white label SEO provider - whether that be an agency or freelancer - produces SEO-optimized content that another business uses under its own name.

For example, imagine a digital marketing agency has a client who wants to publish SEO-optimized blog posts on their website to grow their organic traffic. The marketing agency can either do this themselves, or find a white label partner to produce the content and then claim the work as their own.

Other options include hiring a freelancer to do the work, building an in house content team, and so forth.

This is one of the most common ways in which white label SEO copywriting is done, and in this article we'll cover everything you need to know about white label SEO copywriting, from what it is to how it works and much more.

Let's get into it.

SEO Copywriting vs Regular Copywriting

Before we get into the nuances of white label SEO copywriting, it's important to understand what SEO copywriting actually is versus regular copywriting.

This is because if you're planning to purchase white label SEO copywriting, you need to be aware of how this looks vs. regular copywriting.

SEO copywriting is simply copy that has been optimized for SEO. This means the content is usually targeting one main keyword, and includes on page SEO optimization such as:

• Internal Links
• Proper Structure
• External Links
• Answers The Query Directly And Concisely
• Addresses Relevant Long Tail Keywords
• Etc

For example, this article was written to target the query 'What Is White Label SEO Copywriting?' and is fully SEO optimized to give it the best chance to rank.

Regular copywriting is not always focused on ranking for specific keywords, and can include things like messaging strategy, ad landing pages, and much, much more.

So, now we have a better idea of what SEO copywriting is, let's see how this works out in a white label situation.

How Does White Label SEO Copywriting Work (With Real Examples)

White label SEO copywriting is very straightforward in theory.

A person or agency has a client who requires SEO copywriting for any particular reason. The person or agency hires a white label provider to produce the content, and then sends it to their client as their own work.

Here are some real-life examples of white label SEO copywriting from clients we work with, so you can get a better idea of how the whole thing actually works.

1. Ecommerce Supporting Informational Content

An agency approached us with a client based in the UK who had a website selling sports products via an ecommerce website.

They wanted to boost the position of their top performing product pages to get more traffic and ultimately revenue. To do this, we suggested informational supporting content that linked to the collection pages (we also built external links to these pages, but you can learn more about white label SEO link building here).

We produced 5-10 fully SEO-optimized articles each month, delivering the entire process from initial keyword research to the final edits.

Read more about this case study here.

2. Legal Content For Lead Gen

Another example of white label SEO copywriting was for a legal lead generation brand who wanted to rank for terms relating to car accidents in the US, and ultimately drive leads to their business.

We produced an average of 8-10 articles per month for 8 months on this project, delivered fully white label and uploaded to the site.

Read more about this case study here.

3. Local Service Pages For Construction Business

The last example of white label SEO copywriting I wanted to cover was for a local service agency brand that works with several construction websites.

For this client, we focused specifically on producing local service landing pages that were fully SEO optimized - think terms like 'Home Builders In X', and so forth.

Read more about this case study here.

Why Do People Choose White Label SEO Copywriting vs. Alternatives? (In House vs Freelancer vs White Label)

Now we've got an idea of how white label SEO copywriting actually works in practice; you might still be wondering why anyone would choose this option over alternatives like hiring a freelancer or building a content team in house.

Most of the time, it comes down to a mixture of cost and convenience, but there are other benefits as well.

Let me explain.

1. Cost

Hiring a white label SEO copywriting provider is usually quite cost-effective, especially compared to hiring a full-time copywriter or a team of copywriters who will then require training for SEO.

This obviously varies depending on who you hire, but a good white label SEO provider should have a team and systems in place to craft content quickly and to a high level, and importantly, to a cost effective level as well.

This means you can directly benefit from the difference in price you pay and how much you charge your client, leading to profit, which is one of the main indicators of a successful white label SEO relationship.

2. Scale

Another reason why people choose white label SEO copywriting is scale.

It's hard enough to produce one decently optimized blog post, and when you have several clients all wanting the same service, it can quickly become a nightmare.

White label SEO agencies are built to scale and handle multiple clients quickly, and this can help both parties grow and scale while the clients remain satisfied.

3. Benefit From Expertise

An underrated benefit of using a white label SEO copywriting provider is the experience of the white label SEO provider.

At GrubSEO, for example, we publish hundreds of articles every month under white label agreements with other agencies.

This means we get to see what is working and what isn't when it comes to SEO optimized content, and we can pass this expertise on directly to all of our clients.

4. Easy To Do

Another reason why many people choose the white label route is how easy it is to do.

All you need to do is let the white label provider know who your client is, and that's about it. They should be able to then analyze the niche, come up with suggestions for content, and then go ahead and produce it to a high standard.

They might even be able to publish the content on autopilot as well as handle client communication.

5. Time

We often get clients who ask us if we can turn around projects quickly, and this is another common reason why white label SEO services are popular.

Sometimes, life can get in the way. Your in-house copywriter might be away from work or unable to complete a deadline, and using a white label SEO solution can be a quick fix.

Challenges Involved With White Label SEO Copywriting

White label SEO is not all sunshine and rainbows, and there are a lot of problems that can make or break a successful partnership.

We know this firsthand, and these are the three biggest pain points we've found when working with clients to provide white label SEO services.

1. Building Trust

Trust is always the first hurdle to get over with any white label relationship, in pretty much every niche ever.

We totally understand this, and questions like those below are commonplace on discovery calls with clients:

• Do you outsource your work?
• How can we trust you to deliver results?
• How can we trust you in general?
• The list really does go on...

Trust comes with time and proof of results, and sometimes you just have to take the leap. In our case, we offer 50% the first month for any new client, so you can test our services without a big investment up front.

2. Pricing

Pricing is always a huge deal when it comes to white label SEO service in general, and not just copywriting.

The simple fact of the matter is that for any white label partnership to work, both parties need to make a profit while the client is still delivered strong results.

Due to this, white label services need to be affordable, and this is something that comes with time as SOPs are developed and efficiency is improved.

This is why we're extremely transparent with our prices and have no hidden fees, you simply get what you pay for.

3. Nuances With Different Niches

Some niches are simply harder than others.

Copywriting for a law firm will be very different from that for a cat blog, for example, and again for dentists, and the list goes on.

If a particular niche is very challenging, sometimes a white label SEO copywriting partnership might not work out how you would expect. The challenge here is for the white label SEO agency to adapt, or simple pass up on the project.

How To Find A White Label Partner For SEO Copywriting

Finding a white label partner for any aspect of SEO is difficult, and copywriting can be even more challenging because clients can be very selective when it comes to content and how it reads.

We work with a lot of businesses to provide white label SEO copywriting, and through this experience we've learned a LOT.

Here are the key questions you need to ask any white label SEO copywriting partner to set your relationship up for success.

1. Ask For Examples Of Work

The first thing you should do is ask for an example of actual content the provider has written.

Everyone has their own personal preferences for content, but you should check for a few things:

• SEO optimization is done correctly
• AI level
• Length
• Keyword Intent

If you're happy with the examples on a surface level, it's time to dig into the process they use to produce content.

2. Ask About Their Content Writing Process

Showing content examples is one thing, but a white label SEO copywriter provider should also be willing to share how they produce their content.

This means things like using human-edited AI vs completely natural, and so on.

This can quickly make or break a potential partnership, and isn't something that should be ignored.

3. Ask For Case Studies Of Successful SEO Copywriting Projects

Remember that the examples they send of content are likely going to be the best they have to offer.

The way to get around this is to ask for case studies of successful copywriting projects, including keyword rankings, traffic increases, and, ultimately, revenue generated.

At GrubSEO, we regularly publish case studies of real clients and share these with clients over calls, obviously excluding projects where we are under NDAs.

Need A White Label SEO Copywriting Partner?

If you have a client who needs top quality SEO copy but you dont have the time to fulfill them, get in touch with us.

We've worked with hundreds of clients and produce lots of content every month that ranks well and generates results for businesses.

We're happy to share our content process, case studies, and much more over a discovery call. Feel free to get in touch here.

The simple fact of the matter is that white label SEO should be profitable for both the white label agency and the agency who is offering the service under their name.

This does obviously raise the question of how much you should markup white label SEO services.

In our experience working with agencies across the world, we see our services resold for 50 to 100% margin. This means that our basic SEO plan ($500 per month) is resold typically from $750 to $1,000 per month, and you can do the math for our other plans.

This probably raises even more questions than you initially had, like why the price can be raised, what it means for the client, and much more.

Don't worry, we'll clear up everything in this guide.

How White Label SEO Markup Works

White label SEO is designed for both parties to profit, while the client is delivered consistent results on a monthly basis.

The markup aspect of white label SEO is complicated in practice, but the theory behind it is simple.

The white label agency - in this case us - delivers SEO for an agency's client under their name. The agency pays us for the work, and charges the client a certain value for the work, and pockets the difference.

For an effective white label SEO partnership, a few things need to be in place:

• Affordable white label SEO services (this one is very important)
• Clients who can benefit from SEO (and actually want it)
• Streamlined communication between the white label provider and the agency

Why Are Your SEO Services Priced Low?

Our white label SEO services are definitely on the lower end of the price spectrum for SEO, but this is by design.

We are extremely systemized and work on scale. This means that we can handle a large volume of clients, and dedicate each specialist to a certain area of SEO, ensuring our clients get the best results for the lowest price possible by optimizing our usage of time.

We also never outsource to overseas workers because, at that point, you might as well just hire them directly yourself. All of our staff are US or UK-based currently.

The GrubSEO Method

I wanted to touch on our method in more detail so you can understand why we price our services at the price we do.

As mentioned, we rely on scale, which means our SEOs can each specialize in one area and apply this to multiple websites.

That means that when we audit a website, it is done in the same way for every website and handled at the start of the campaign. We have streamlined the audit process so it gives us exactly the information we need to help the website grow without focusing on shiny objects that don't move the needle.

The same applies to content production, on page SEO optimizations, the list goes on. As we work with more and more websites, we keep learning and refining our process to work on what actually delivers results and ignore the rest.

The Actual Value Of Our SEO Plans

Our SEO plans are designed to provide the most value possible for your clients, meaning keyword ranking improvements on their top keywords.

The actual value of this varies from client to client, but can be estimated by understanding the keywords your client ranks for, the search volume of these terms, and how much revenue they generate currently.

For this, actual client data is always the best to use - a lot of the time, the estimated CPC for keywords is very inaccurate on tools like Ahrefs.

Our white label SEO plans focus on the main keywords for the business that generate revenue. From there, you can estimate the increase in lead generation by looking at the average CTR for the top positions in Google vs where they rank currently (see study here).

That said, our plans are extremely valuable because we work to scale and hire the best in house SEO specialists and let them do what they do best.

Ok, So How Do I Price White Label SEO?

SEO still needs to be affordable for your client, especially in this context as a new service being offered to them.

Most of our partner agencies upsell by 50 to 100%, as mentioned, but how do you decide on price?

This depends on a lot of contextual factors.

Target Keywords & Client Niches

The first one is the target keyword and the niche of your client or clients.

If they're targeting very high-value keywords, it's much easier to sell the value of SEO to them and get approval for a larger fee.

The same can be said for the reverse. Most businesses we work with service local clients who offer services like plumbing, dental work, and so forth, where SEO optimization is super important for lead generation.

Current Services Being Offered

Another thing to consider is what service the client is currently getting from your agency.

For example, social media marketing can be on the lower end of the price spectrum, but there is a range to this and with all other services like ppc. If your client is spending a lot of cash, SEO can complement their current marketing efforts and be pitched for a relatively low price easily.

Balancing Value And Agency Margins

The whole idea of white label SEO is to deliver value to your clients without any extra work, while benefitting from the profit margin.

The final price you decide to charge ultimately depends on a lot of individual circumstances, which is why we are systemized to provide a very fair rate for our work, making it easier to sell on.

Most of our partners work anywhere from a 50 to 100% markup rate, so take from that what you will.

Industry Averages For White Label SEO Markup

It's hard to know how much agencies markup white label SEO services due to the nature of the business - the agencies, a lot of the time, don't want their clients to know the work is outsourced.

There are a few figures we can look at though, namely how much white label SEO services usually cost, and how much SEO services are sold for in SEO-focused agencies:

• White label SEO services cost anywhere from a few hundred dollars per month for the basics, to between $1,000 and $2,000 for advanced campaigns that include significant content, link building, and custom strategy.
• SEO agencies vary greatly in how much they charge, but $1,000 per month is usually the average starting price. From there, prices can range all the way into the tens of thousands, depending on the agency and who they serve.

All in all, you shouldn't feel bad reselling our SEO services at a profitable rate.

How To Get Started With White Label SEO

Getting started with white label SEO is very simple, assuming you have clients who want SEO.

Here are some tips to ensure the white label SEO partnership works out, based on our experience working with agencies across the world.

Get The Pricing Right

Hopefully, by now, you've got an idea of how to markup your white label SEO properly.

If your client is happy and the numbers work, then this will set the partnership up for long-term success.

Ask For Proof

Another very important aspect of white label SEO is trust, and this comes through proof of concept.

Ask your white label SEO provider for case studies of client websites they have worked on and what results they have gotten. Make sure the case studies are up to date, and ask for hard proof where it is possible, such as live sharing google analytics or search console data.

Test Run

Another easy way to build trust is to do a test run with one client for one month.

This way, you get to see exactly what is being done by the white label SEO provider, how it feels to work with them, communication, and much more.

At GrubSEO, we offer 50% off the first month of any campaign, meaning you get to try out our services with as little risk as possible.

In this guide, we're going to cover everything white label link building, including:

• What it actually is
• How it works
• Why it makes sense

If you're already familiar with regular link building, go ahead and skip to this section.

If not, let's get right into it.

What Is Link Building?

Starting off with the basics, let's first cover what 'link building' actually is.

Link building is where links are 'built' between websites, a link here being a hyperlink from one website to another. This, for example, is a link to our homepage - a link in the context of link building is where one website links to another.

When I go through examples of types of links you'll see what I mean by 'built', just stick with me for a few minutes.

Why Links Are Important

Links have always been a ranking factor on Google, and the more quality backlinks you have, the higher your website will rank.

More specifically, links pass 'link equity' to the linked page. Link equity - also known as link juice - is a very popular SEO topic, and in general, more link equity (links pointing to a page) means it will rank more highly for its top terms.

This means that for SEO, link building is a fundamental part of most strategies to get a websites to rank more highly.

Pretty much every SEO agency and freelancer will build links in some capacity.

Types Of Links That Are Built

There are a lot of different types of links, but fewer that are 'built.' In theory, all backlinks should be natural.

Natural links are when one website links to another because they have genuinely good content, and they want to direct their readers to the site for a specific reason. For example, directing your readers to a case study or a piece of original research.

As websites grow and attract more organic traffic, they attract natural links a lot more often.

So, what do I mean when I say 'built'? I mean links that can be produced consistently by various methods (see examples below).

It wouldn't be much of an SEO service if you couldn't actually create links to client websites consistently.

Guest Posts

Guest posts are when one author writes a guest article on another, including somewhere in the content a backlink to their own website.

This has long been a practice in the SEO world, and today's guest posts look a little different than what they used to.

Previously, a guest post would include a detailed author profile of the guest contributor, with clear indications that the article was submitted from a third party.

Nowadays, it is becoming less and less common to have 'obvious' guest posts.

A lot of guest posts you'll see now are impossible to tell apart from a 'normal' article that any website would publish. For example, how do you know I actually wrote this article, and not someone else who paid for an article on this site?

Obviously we don't sell links here, but a lot of websites do - thousands, in fact.

How Are Guest Posts Built?

The process of building a guest post link is very simple in theory, but a massive pain in practice.

We do a lot of guest posts for clients, so here's the Tl.Dr of how they're built:

• Build a list of websites that are likely to sell guest posts, filtered by niche and sorted by competitor analysis on a tool like Ahrefs
• Reach out to these sites using a custom outreach sequence or manual emails
• Wait for responses, negotiate prices, send content
• Get the link published

And that's pretty much it.

The secret here is to build up a vast database of connections, and make sure that the websites are high quality.

We'll cover what a good backlink is soon, don't worry, for now let's focus on learning the types of links.

Link Insertions

Link insertions (also known as niche edits) are essentially the same as a guest post, but a link is inserted into an existing article rather than in a new article.

Link insertions are a lot sneakier than guest posts, although the gap is closing these days, with 'stealth' guest posts becoming common.

A lot of people like link insertions because you can choose a specific page for the link - this opens up strategic placement for pages with more referring URLs, topical relevancy, and so on.

On the flip side, many SEOs like guest posts because the links are part of completely new posts, rather than additions to old posts.

Digital PR

Digital PR is a pretty broad term, but these are typically links from large news or authority sites that are much harder to build than your typical guest posts.

There are many ways to build these links, but let's look at the most common.

Journalistic Outreach

One of the most common ways to get digital PR-type links is to answer queries from journalists who are writing stories for large publications and looking for expert insight.

This is a lot more common than you would think, so much so that multiple platforms are built for this very purpose.

Examples include HARO (now CisionOne) and Qwoted.

These links tend to be a mix of do follow and no follow, and are mostly going to point toward the home page.

Viral Digital PR

Viral digital PR is when a story, case study, etc goes viral and attracts lots of links from larger sites who want to cover the story.

This one is a lot harder to replicate, but can have very positive results if done properly.

Press Release

The last common type of 'digital PR' is press releases.

These are a lot easier to understand and also quite easy to replicate, as this is usually done as a paid service. Common press release include mergers, acquisitions, new business announcements, and so on.

Citations/Directory Links

The last type of link we're going to cover is citations or directory links.

Directory links are simply links on directory websites - the yellow pages is one of the most common examples of this. On these types of sites, you list your company name, address, details, website (this is where the link usually comes in), and so on.

A lot of these are free, and the more premium options with higher traffic tend to be paid.

These are super easy to replicate and very common for local websites. In fact, directory links are one of the key components of a local SEO strategy.

Types Of Hyperlinks (Dofollow/Nofollow, Sponsored)

A 'normal' link is dofollow - these type of links pass authority (link equity or juice) to the target website.

Nofollow links are hyperlinks that include a rel="nofollow" attribute in their HTML code, and these do not pass on link equity or juice.

Sponsored links include a rel="sponsored" attribute in their HTML code, and are used to indidicate if the target page has sponsored you to link to them.

In the link building world, dofollow links are the gold standard.

As we mentioned with digital PR-type links, lots of these tend to be nofollow, which is not ideal. Guest posts and link insertions, however, should always be dofollow, especially if you are paying for the link and negotiating the placement with the webmaster.

Benefits Of Link Building

Every single day there are likely tens of thousands of paid links being built between websites, all of which are either paid for or exchanged between websites - but why is this the case?

Rankings & Increased Traffic

The whole point of building links is to increase your keyword rankings, traffic, and ultimately lead gen/sales for your business.

When done correctly, link building facilitates all of this. Whether you run an ecommerce site and want to rank for your top products, or you run an SEO agency and want to generate leads, the theory is the same.

Of course, this also means when done incorrectly link building can lead to disastrous results for you or your clients sites, but more on the risks shortly.

Brand Recognition

Another benefit of link building, especially digital PR-type links, is brand recognition.

Getting your brand covered positively on large websites that receive hundreds of thousands or even millions of traffic per month is very underrated.

What Are The Risks Of Link Building?

Link building can be very risky if you don't know what you're doing.

Google Penalities

The most common risk of link building is being penalized by Google, either through a manual penalty or algorithmically.

Manual Penalties

There are many Google manual penalties which you can find here, and the one we're talking about here is 'unnatural links to your site.

This happens when Google notices a trend of unnatural links pointing to your site, which are very often paid links that are built in an unnatural way.

In my experience, these tend to be when exact anchor text is overused, and when very low-quality websites are used to link.

Algorithmic Penalties

Every few months, Google releases core updates or smaller updates to their algorithm.

These updates shift the ranking position of most websites, and can lead to either gains or losses of traffic across industries.

When these updates occur, some sites can be hit by an algorithmic penalty due to spammy links. This is not as serious as a manual penalty, but it can still lead to a 20-80% drop in traffic overnight.

You can see when the next core update will hit by checking this page on Google.

What Is A 'Good Quality' Link?

A 'good quality link' can vary depending on who you're talking with, as some SEOs are a lot more aggressive than others when it comes to building backlinks.

We build hundreds of links per month for clients, so we have a pretty good idea of some metrics to use to identify a high quality link:

• Consistent organic traffic from a tier one country (US, UK, Can, Aus, etc)
• Target website ranks for valuable keywords
• Niche relevancy
• No casino/adult/CBD/etc outbound anchors
• Not openly selling links

All of these can be taken as a solid starting point.

From there, it's all about analyzing each website on a one-to-one basis.

Bear in mind that the majority of digital PR links easily meet the 'high quality' requirement, but they also mostly build links to the home page (with a lot of no follow attributes), so they are not as effective on smaller-scale SEO campaigns.

What Is White Label Link Building?

Okay, now we're up to speed on link building, let's see how white label link building works.

White label link building is simply where a third party - this could be a freelancer, white label SEO agency like GrubSEO, or another vendor - builds links and you/your agency takes credit.

Let's drive this home with a real example.

An Example Of White Label SEO Link Building

Imagine you run a digital marketing agency and provide paid ads for clients.

One of your clients gets in touch about their SEO and wants to invest in their organic traffic. At this stage you have a few options:

• Fulfill the service yourself
• Hire a white label partner to handle it for you
• Refer them to a partner

If you decide option 2, you'll work under a white label agreement where the third party does the SEO (a big part of this is typically link building) and you deliver the work to them as your own, and profit the difference.

Link building is very often a deliverable here, as it's a big part of SEO.

At GrubSEO, we deliver dozens of white label link building projects every month, but how does this process actually work?

How Does White Label Link Building Work?

The process of white label link building can be complicated, depending on the type of links being built and the goals for the client in question.

At GrubSEO, we typically offer guest posts, link insertions, and citations.

White Label Guest Posts & Link Insertions

White label guest posts and link insertions are the bread and butter of our off-page white label SEO offerings.

We work with thousands of webmasters to secure links for your clients that actually move the needle based on our insight into managing hundreds of links every month.

These are priced very competitively, so they can be built for your clients at a good margin.

White Label Citations

We also do white label citation building.

These links are super cheap, but they are a foundation for any local SEO project or client. The secret to these links is maintaining consistency with NAP, and making sure that all platforms are covered by doing competitor and niche analysis.

Get In Touch

If you have clients who could benefit from white label SEO, then check out our white label SEO services page.

You can also book a call with our team directly via our contact page.

White label SEO can help agencies, and even freelancers, scale up their client base and generate more revenue per client without investing time.

If you aren't familiar with white label SEO, I highly recommend checking out our guide here.

Otherwise, let's explore all the benefits of white label SEO for you and your clients.

The 6 Main Benefits Of White Label SEO

White label SEO is a lot more common than you would think, especially in digital marketing agencies that focus on other areas like ads or social media, but why is it so widespread?

1. Scale

Probably the main reason for the prominence of white label SEO is scale.

SEO compliments a lot of other types of marketing activities, like paid ads and social media marketing. If you already have clients who are using one of these types of services, it's actually very common for them to ask about SEO or already have an idea about what it is.

If they're happy with the service, which we're assuming they are as an existing client, then it's only natural for them to ask about SEO as a service.

This presents both an opportunity and a problem to solve:

• The Opportunity - If your clients want extra work, this presents an opportunity to scale and provide results for them via SEO.
• The Problem - Delivering SEO is not straightforward. You need specialist knowledge, as well as an in-house team, to deliver the actual work.

This is where white label SEO comes in to provide scale by unlocking a new revenue stream from your clients.

2. Revenue

With scale comes revenue.

The whole idea of white label SEO is to sell SEO to your clients at a price you're happy with and then hire a white label SEO provider to fulfill the work at a lower cost, with you benefitting from the margin.

This margin is essentially extra profit per client for your business.

3. Boosts Client Relationships & Retention

An easy way to keep your clients satisfied (and on board for longer periods of time) is to provide extra services to a high standard - leading to more results for them.

As I mentioned before, SEO compliments a lot of other types of marketing activities very well, and it is also more of a long-term strategy, which can lead to client buy-in for the long term.

4. Save Time

Time is the number one commodity, and it is especially important for busy agency owners or freelancers who are handling multiple clients.

Outsourcing SEO by using a white label SEO partner is an easy way to continue delivering results for your clients without investing any of your time.

5. Very Low Risk

One of my favorite things about white label SEO is that it is very low-risk.

The only real risk with white label SEO is finding a white label SEO provider who can actually deliver results to a high standard.

Once you find that, the rest is just selling SEO to your existing client base, or oftentimes they will proactively reach out about SEO.

From there, you just need to get your prices right and that's about all there is to it.

6. Instant Access To SEO Expertise

The last major benefit of white label SEO is that you get to access SEO expertise in a very short period of time.

Finding SEO talent can be difficult enough, even when you're specifically looking for it. By using a white label partner, you can quickly get an expert to look at your client's site and suggest the best course of action.

This can help unlock new avenues for SEO growth that you or your client may not have even considered, as well as low-hanging fruit that can be addressed quickly, like technical SEO issues.

Choosing A White Label SEO Provider

When choosing a white label SEO provider, there are several important things to look out for.

Proof Of Work

Any white label SEO provider should have no problem sharing clients they have worked with (unless under NDA), as well as actual SEO deliverables, so you can get an idea of the quality of work.

Testimonials

Testimonials are another important one to look out for.

Make sure the provider has testimonials to back them up, as this is one of the quickest ways to filter out whether they actually have experience providing SEO services or not.

Understand Pricing Models

Pricing is crucial for white label SEO.

If the numbers don't add up, the relationship simply will not work.

It's important to understand how a provider prices up their services for key SEO deliverables:

• Content - Content is typically charged per article or per word.
• Full SEO Management - Monthly fees are usually charged, and these vary depending on the client and their niche.
• Link Building - Similarly to monthly fees, links are usually packaged in link building bundles.
• SEO Audits - Audits are often one-off costs that provide an outline of the problems with a client's site, as well as a strategy moving forward for SEO success.

Transparency

Transparency is extremely important for a successful white label SEO relationship.

SEO deliverables need to be provided on time, to a high standard, and actually result in client success.

This links in heavily with proof of work and testimonials.

Why GrubSEO Is A Trusted White Label SEO Partner

We bridge the gap between white label SEO and trust by doing a few things:

• We publish weekly case studies of real client success, including detailed breakdowns of strategy and deliverables.
• We only hire the best SEO talent with experience delivering real results for clients in either an in-house or freelance setting.
• We manage many SEO client accounts, so we know what is working in SEO in 2025.
• We're always available for a call to discuss your white label SEO needs and specific client cases.
• We offer 50% off your first deliverable so you can see the quality we deliver at a low cost.

If you want to get in touch about our white label SEO services, feel free to contact us via form or book a meeting.

White label SEO is pretty straightforward - it's when SEO is delivered to a client by a third party.

For example, imagine you were running your own marketing agency and had a client who could benefit from SEO or who has asked you about this service. If you didn't have the time to do this work yourself, you could get somebody else to do the work and present it to the client as your own under a white label agreement.

In this guide we'll break down the white label SEO process, including how it works, what benefits it has, and how to choose a white label SEO provider.

Let's jump right into it.

How Does The White Label SEO Relationship Work?

White label SEO services can be fulfilled by freelancers, agencies, and other third-party providers.

It is most often done by agencies on a larger scale, or freelancers who are hired by agencies (or other freelancers) on a smaller scale.

There are two main ways in which the work can be delivered.

1. Set Deliverables

If the client already knows what SEO deliverable they want - content, for example - then the process is super straightforward.

The white label provider will simply provide a quote for the exact work required, and if both parties are happy the agency/freelancer will sell this on to their client and include their margin.

2. Custom SEO Deliverables

In other cases, the white label SEO provider will need to provide a custom strategy (with pricing) for the client.

The next step is for the agency/freelancer to sell this to their client, at which point the white label SEO provider can begin their work.

In both cases, you have a client who wants SEO, and a white label SEO provider who does the work under the name of the agency/freelancer who signed the client.

How Do You Decide The Margin?

The margin added to white label SEO services depends on the client's budget and what the deliverables are.

At GrubSEO, for example, we offer SEO deliverables at a competitive rate so you can easily add your margin on top. Our clients typically see a 50% increase in value across most deliverables, meaning they add a 50% fee on top of our charge.

This ultimately comes down to your services and how much you usually charge them for. If you're more of a premium agency, you can add a larger margin and vice versa.

What Services Can A White Label SEO Provider Offer?

In terms of services, white label SEO providers can handle pretty much every SEO deliverable, although some agencies will focus on certain parts like link building.

You can usually boil these down to: content, link building, full SEO management, technical SEO, keyword research, and audits.

Content (Blog Posts, Service Pages, etc.)

Content is a big part of white label SEO, which should be no surprise as it is one of the fundamentals of SEO.

This can include things like:

• Informational Blog Posts
• Service Pages
• Location Pages
• Product Reviews
• Listicles
• Article Briefs

It can be tricky to find a reliable partner for white-labeling content, as some clients can be very picky about the content they want on their site.

Typically, you'll be charged a fixed price per word or article, and then add your own margin on top of that.

Link Building (Guest Posts, Link Insertions, Citations, Digital PR, etc.)

The next big part of white label SEO is off page SEO, or link building.

This may include:

• Guest Posts
• Link Insertions
• Citations
• Forum/Comment Links
• Digital PR

Off page SEO is a crucial part of SEO, as backlinks are a key ranking factor to any successful SEO campaign.

With links, it's quite common to be charged per link, again adding your own margin on top before selling to your client.

Full SEO Management

Full SEO management usually entails link building, content production, plus other SEO considerations like on page and technical optimization and more.

Typically a white label SEO provider will give a quote for a given client, which includes everything needed to increase the traffic of their client's website.

SEO Audits

SEO audits are usually one of the first deliverables with any white label SEO campaign, and for good reason.

An SEO audit will usually include things like:

• Technical SEO Issues
• Keyword Research
• Competitor Analysis
• SEO Strategy & Content Strategy

Audits are a great starting point for a campaign because they outline all the errors with a particular website, as well as a strategy for improving the organic traffic.

When clients see the low-hanging fruit and all the areas they can improve, they're usually more interested in exploring more SEO services.

Keyword Research & Content Plans

Keyword research and content plans are also very common white label SEO deliverables, as these tend to be quite affordable and can give a client great insight into what content they could potentially build and rank for.

Content plans incorporate keyword research and give a content roadmap for any website, so these can also be a good starting point for an SEO campaign.

Technical SEO

Technical SEO is also quite common for white label SEO, particularly if a client website has lots of technical issues such as 404, broken links, missing titles & stages, and so forth.

This is usually delivered as a one-off service to fix all of the issue, which can often have a very positive impact on organic traffic.

What Are The Benefits Of White Label SEO?

Now that we have a better idea of what white label SEO actually is, you might be wondering why anyone would opt for this over building their own in-house teams.

There are a few reasons for this - you can read all of these in our guide to the benefits of white label SEO.

Revenue & Scale

The first and most obvious benefit of white label SEO is the revenue and scale it unlocks.

If you've already gone to the effort of signing a new client, adding on an additional service that makes a profit (for both the client and yourself) makes sense.

SEO also complements lots of other types of digital marketing, such as social media, paid ads, and so forth.

Don't forget that training an in-house SEO team takes a LOT of time, expertise, and also money.

Time-Saving

On the topic of time-saving, white label SEO is a great option for saving time while you generate extra revenue from your clients.

This is because all you need to do is hire a white label SEO provider and give them the scope of the project (or let them guide you). From there, they are responsible for everything from the deliverables to client satisfaction.

As already mentioned, training a team to deliver SEO takes a lot of time and has a lot of pitfalls if you haven't done it before.

Client Satisfaction & Long-Lasting Relationships

The last notable benefit of white label SEO is client satisfaction, specifically leading to longer client relationships.

SEO is a long-term marketing strategy that can take months to have any real impact, especially on new websites. As results start to come in, clients become more inclined to stick to the strategy long-term.

This means longer-lasting contracts and more revenue from clients.

Real Examples Of White Label SEO From Our Agency

To really push this point home, let's take a look at some real-life examples of white label SEO that we have worked on recently.

Full SEO Management for Ecommerce Brand (£10k Extra Monthly Revenue)

One of our recent case studies covered full SEO management for an ecommerce brand in the UK.

For this project, we delivered monthly content, backlinks, and content optimization, which resulted in a £10k+ increase in monthly revenue within 3 months.

This was a very strong return on investment for the client.

White Label SEO Audit For a Marketing Agency In London

Another project we recently delivered was a white label SEO audit for a marketing agent based in London.

In this case, they were tasked by their client to audit their ecommerce presence and hired us to fulfill the order.

We found lots of issues that were very easy to resolve and outlined a step-by-step plan for them to build their traffic and online presence.

Our White Label SEO Services

We offer a full suite of white label SEO services for multiple agencies around the world.

If you have a client who wants SEO or could benefit from it but don't have the time or resources to fulfill them, partnering with us is a great option.